Chris Paouros

Chris Paouros, Vice-Chair of the Football Supporters' Association, critiques Sky’s rapid cancellation of their TikTok channel aimed at female sports fans, arguing it blurred lines and lacked authenticity. Ceylon Andi Hickman from Football Beyond Borders emphasizes the need for genuine youth engagement, suggesting that connecting women’s football with music and culture could be key. They propose creating social spaces around matches instead of separate channels, aiming to foster a more inclusive and engaging environment for young female audiences.