Chris Ortega

Chris Ortega, CEO at Fresh FP&A, discusses the transition from tactical to strategic roles in finance, the impact of AI on finance, the shift towards a more people-centric approach, the transition from traditional budgeting to rolling forecasts, and adopting new technologies to streamline operations and attract better talent.

Former EY auditor turned CEO at Fresh FP&A, Chris Ortega, shares insights on chasing passion projects, leveraging technology in finance, aligning KPIs, the power of curiosity, and using ChatGPT. Topics include building a future-focused finance foundation, emotional dashboards, AI in various fields, and essential tools for finance professionals.