Chris O'Loughlin

Chris O'Loughlin, Sporting Director of Union Saint-Gilloise, shares his journey from Ireland to Belgium and how he transformed a small club into a powerhouse. He discusses the importance of creating a robust club culture and the unique values he established to guide player recruitment. O'Loughlin emphasizes data-driven strategies to find underrated talent, leading to remarkable successes against larger budgets, and outlines ambitious plans for the club's future, including enhancing their academy and dreaming of unforgettable European nights.