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An incredibly valuable part of your team operating system: the ISA function, your ISA team, and your Inside Sales Manager.

Here in Episode 38, Lisa Ryan, Director of Opportunities at Exquisite Properties LLC, an independent teamerage in San Antonio, Texas, shares her path from ISA and Inside Sales Manager into her current role.

You’ll learn how they build trusting partnerships with agents, how they compensate ISAs, which daily activities are expected, what metrics they track, how they manage handoffs to agents, when ISAs take opportunities back from agents, the role of AI in opportunity development, their training cadence for agents and ISAs, and much more!

Watch or listen to Episode 038 with Lisa Ryan to learn:
- The benefits of modeling behavior in-office and in-person

- The path in and out of ISA and Showing Assistant positions and why the ISA position isn’t “entry level”
- The language and mindset of opportunity
- Keys to a healthy agent-ISA relationship
- How they compensate ISAs on buyer and seller transactions and with bonuses and incentives

- Core activities in the role, including 1,000 calls per week

- How they manage handoffs from ISA to agent (and exactly when and why ISAs are empowered to take those opportunities back)

- Key metrics they pay attention to besides calls and appointments

- What their training schedule looks like

- The pros and cons of AI in lead engagement

At the end, you’ll hear about fantasy football, ramen noodles, family walks, and “adult cartoons.”

Connect with Lisa Ryan:
- https://www.instagram.com/exquisitepropertiessa/

- https://www.tiktok.com/@isasofsa

- Email: Lisa @ ExquisiteSA . com

Connect with Real Estate Team OS:
- https://www.realestateteamos.com/subscribe

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Mentioned in this episode:

Chat with the wisdom of every Team OS guest
Learn more about Unlock (November 2025 in Vegas)

Chris Oliver

The AI-powered Podcast Player