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Chris O’Hara
Global Product Marketing Lead at SAP Data and Analytics, and author of 'Data Driven' and 'Customer Data Platforms'. Recognized expert on data-driven marketing and pioneer in customer data management.
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May 29, 2025
• 1h 9min
The Future of Customer Data Management: An Interview with Chris O’Hara, Global Product Marketing Lead, SAP Data and Analytics
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Chris O’Hara, Global Product Marketing Lead at SAP Data and Analytics and author of 'Data Driven', shares his expertise on customer data management. He discusses the critical need for businesses to unify customer data in a world driven by AI and personalization. O'Hara highlights the evolution from traditional systems to modern data strategies, emphasizing the importance of first-party data. He also delves into the challenges of the ad tech ecosystem and the future potential of AI in enhancing customer interactions and decision-making processes.
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