Chris O'Connor

Chris O'Connor, CEO and tech co-founder of Mowie, and Jessica Valenzuela, co-founder and customer experience lead, discuss their journey transforming Mowie from a concierge service into an AI marketing platform for small businesses. They dive into the innovative 'document hierarchy' approach for contextual marketing, the shift from structured schemas to flexible markdown, and how they validate product-market fit using Simon Sinek's Golden Circle. Their strategies for generating content calendars and tracking marketing performance through point-of-sale data are also highlighted.