Chris Murphy

General Manager at Volkswagen of Oakland with a background in family-owned dealership operations who has led operational changes including reorganizing call handling and implementing AI-driven phone systems to improve service efficiency.

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Jan 15, 2026 • 42min

The Next Frontier for Dealership Service Phone Lines (+ The Hours Saved Using It) | Pre-NADA AI #3

Chris Murphy, General Manager at Volkswagen of Oakland, and Monik Pamecha, Co-founder of Toma, dive into the revolution of AI in dealership phone systems. They discuss how AI is not just replacing mundane tasks but reshaping team dynamics by reallocating human talent to important in-store interactions. Monik explains Toma’s ability to book 70% of routine service calls autonomously, while Chris shares how AI saves advisors precious hours. Together, they highlight the need for GMs to manage AI as they do their team, ensuring accountability and enhancing customer service standards.

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