Chris Mottola, a Republican media consultant with nearly 400 campaigns under his belt, discusses his passion for film, political techniques, lessons from legendary operatives, and memorable campaigns. Topics include Philly roots, film influence, formalism in filmmaking, first press conference, handling 50 spots as NRCC production staffer, lessons from admakers Goodman and Guggenheim, influence of pollster Finkelstein, signature wins in Wisconsin and Florida, growth from a loss in Washington Senate race, work with Senator Specter, and more.