Chris McGown

Chris McGown, founder of Peak 9860, shares his extensive experience in nonprofit development and planned giving, having cultivated over $95 million in donations. He delves into the ways AI analytics can identify giving prospects while emphasizing the irreplaceable value of personal relationships in philanthropy. Through poignant stories and discussions on transparency in AI, Chris highlights how ethical practices can foster trust with donors. He also reflects on the challenges nonprofits face with data accuracy and the importance of maintaining the human touch in fundraising.