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Chris Mayer
CEO of Longbridge Financial and professor at the Milstein Center for Real Estate at Columbia Business School, with a PhD in economics from MIT and experience at the Federal Reserve.
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Oct 14, 2025
• 35min
Chris Mayer on serving older buyers with innovative products beyond reverse
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In this engaging discussion, Chris Mayer, CEO of Longbridge Financial and a professor at Columbia Business School, sheds light on the overlooked demographic of older homeowners. He reveals that more than a third of U.S. homes are owned by people aged 65+, yet many are declined for mortgages despite qualifying. Mayer introduces innovative products like HELOC for Seniors, tailored to meet retirees' needs. He emphasizes the importance of treating older buyers as a unique customer segment and encourages realtors to better serve this growing market.
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