Chris Maxwell

Chris Maxwell, an in-housing consultant from Lution, dives into the evolving landscape of marketing strategies. He discusses the shift from traditional agencies to in-house teams, emphasizing benefits like speed and cost efficiency. Chris shares insights on finding a hybrid approach that balances in-house talent with agency expertise. The conversation also highlights the rising importance of AI in transforming marketing operations, urging professionals to adapt their skills for future success. Listen for valuable lessons from real-life examples and industry trends!