Chris Mason is a professor of genomics, physiology, and biophysics at Cornell, doing research on the long-term effects of space on the human body. He is the author of The Next 500 Years: Engineering Life to Reach New Worlds. Please support this podcast by checking out our sponsors: – BetterHelp: https://betterhelp.com/lex to get 10% off – Grammarly: https://grammarly.com/lex to get 20% off premium – Magic Spoon: https://magicspoon.com/lex – Blinkist: https://blinkist.com/lex – Eight Sleep: https://www.eightsleep.com/lex EPISODE LINKS: Chris’s Twitter: https://twitter.com/mason_lab Chris’s Website: http://masonlab.net/ Chris’s Company: https://onegevity.com/ The Next 500 Years (book): https://amzn.to/3k9ab4S Reasons and Persons (book): https://amzn.to/3Lrm6a5 PODCAST INFO: Podcast website: https://lexfridman.com/podcast Apple Podcasts: https://apple.co/2lwqZIr Spotify: https://spoti.fi/2nEwCF8 RSS: https://lexfridman.com/feed/podcast/ YouTube Full Episodes: https://youtube.com/lexfridman YouTube Clips: https://youtube.com/lexclips SUPPORT & CONNECT: – Check out the sponsors above, it’s the best way to support this podcast – Support on Patreon: https://www.patreon.com/lexfridman – Twitter: https://twitter.com/lexfridman – Instagram: https://www.instagram.com/lexfridman – LinkedIn: https://www.linkedin.com/in/lexfridman – Facebook: https://www.facebook.com/lexfridman – Medium: https://medium.com/@lexfridman OUTLINE: Here’s the timestamps for the episode. On some podcast players you should be able to click the timestamp to jump to that time. (0:00) – Introduction (7:43) – Human extinction awareness (16:29) – Heat death of the universe (22:05) – Alone in the universe (25:41) – Aliens (33:50) – Entropy goggles (48:04) – Genetics (56:14) – Scott Kelly (1:02:12) – Adapting to space (1:12:13) – Sex in space (1:14:46) – Colonizing planets (1:21:25) – Culture on Mars (1:25:51) – Commercial space flights (1:33:09) – Podcast in space (1:40:43) – Axiom Space (1:42:59) – Designing space experiments (1:49:49) – Robots in space (1:52:30) – Space exploration (1:56:28) – War in space (2:00:05) – Launch toward the Second Sun (2:06:14) – Chlorohumans (2:11:50) – Extreme microbiome project (2:18:17) – Space travel breakthroughs (2:30:15) – Clones (2:36:08) – AI age prediction (2:41:38) – Advice for young people (2:47:56) – Dark times (2:52:19) – Mortality (2:56:37) – Visiting ISS and deep space (2:57:46) – Meaning of life

Chris Mason is our guest on the 352nd episode of The Copywriter Club Podcast. Chris is a direct-response marketer who wrote a companion book to Breakthrough Advertising by Eugene Schwartz called, Breakthrough Advertising Mastery. Chris breaks down his process for writing this book and he gives actionable tips for copywriters can use today. Tune into the episode to find out: What similarities are there between songwriting and direct response marketing? Why you need to build your “sitting down” muscle.  How Chris landed Brian Kurtz as a client and how their partnership grew.  What is the 40/40/20 mix?  The best process for context switching and juggling multiple projects at a time.  How to get better at decision-making and what that means for your business.  Determining your audience’s mass desire and understanding market sophistication.  When do you incorporate a unique mechanism? Two techniques to better understand your audience and their needs.  How to build the stream of acceptance and shift current beliefs.  How to break things down into actionable steps for your audience. What’s a profit partner and what’s involved? Tune into the episode by hitting play or checking out the transcript below. The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira’s website Rob’s website Chris's website  The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  If you've been a copywriter for more than a few days, you've almost certainly been told that the preeminent copywriting book that you absolutely have to read, maybe even read over and over, is Eugene Schwartz's Breakthrough Advertising. A few years ago when the book was out of print, it wasn't uncommon to see a single copy of Breakthrough Advertising selling on eBay for close to a thousand dollars. And it is a good book, even a must read for serious copywriters, but it's not the easiest book to read or understand. Hi, I'm Rob Marsh and my co-host of The Copywriter Club podcast is Kira Hug, and our guest for this episode is copywriter and marketing strategist Chris Mason. Chris spent much of the last two years writing a companion volume for Eugene Schwartz's book called Breakthrough Advertising Mastery. It makes learning the concepts that Eugene Schwartz taught in that book a lot easier to learn. And Chris tell us which concepts of the book he thinks are most important during this interview. He also shared his thoughts about songwriting, juggling multiple large projects at the same time, and what it takes to help shift a prospect's belief so they can buy. Kira Hug:  But first, this episode is brought to you by The Copywriter Accelerator, which is actually coming up pretty soon. We have a nice little wait list you can jump on that we'll link to if you have any interest in this program. And hopefully you do have some interest in this program. Rob, why should someone listening be interested in this program? Rob Marsh:  So if you are a new copywriter, a newish copywriter, or a copywriter that is trying to make a shift in your business in some way, we've actually designed this to help you go through all of those steps so that you can lay the foundation for successful business, including figuring out what niche you serve, who your exact ideal client is, what kinds of services and products they will actually buy, how you position yourself so that they want to hear from you, how you get yourself out into the world, how you price things. All of that is wrapped up into this one, I don't want to call it a course because it's not really a course, but it's a cohort based group program you go through with several other copywriters, all who are working through the same assignments.

What did we learn from the first all civilian mission into orbit? Neil deGrasse Tyson and comic co-host Chuck Nice explore SpaceX’s recent launch, the Inspiration4, with biophysicist Dr. Chris Mason and geoscientist and pilot Dr. Sian Proctor. NOTE: StarTalk+ Patrons can watch or listen to this entire episode commercial-free.Thanks to our Patrons Arlindo Anderson, Miranda Toth, Dino Vidić, Nala Andromeda, Erik Varga, JohnMettler, and Aaron Rikede Ahlman for supporting us this week.Photo Credit: U.S. Space Force photo by Airman 1st Class Thomas Sjoberg, Public domain, via Wikimedia Commons Subscribe to SiriusXM Podcasts+ on Apple Podcasts to listen to new episodes ad-free and a whole week early.

Chris Mason, a political reporter, dives into the lively atmosphere of the Tory Party Conference, revealing surprising enthusiasm among attendees. He offers insights into the speeches from Conservative leadership hopefuls, spotlighting the strategies of Robert Jenrick and Kemi Badenok. Meanwhile, Paul Adams, a BBC diplomatic correspondent, discusses recent Iranian missile strikes on Israel, analyzing regional implications and the human toll of conflict. Their conversation unveils the interconnectedness of domestic political dynamics and international crises.

Chris Mason, a correspondent in Washington, shares insights from Prime Minister Starmer's visit regarding Ukraine's support. Emily Thornberry, the new Chair of the Foreign Affairs Select Committee, discusses her vision for increased internationalism among MPs. They delve into the complexities of military support for Ukraine, the urgency of uniting against Russian aggression, and the ethical considerations surrounding arms sales. The conversation also touches on the impact of past UK leadership decisions and the implications for global alliances.

Poland's foreign minister discusses concerns about Western aid for Ukraine. BBC's political editor reflects on interviewing President Zelensky. Topics include Zelensky's commitment, response to Trump, unfulfilled promises, diplomacy in ending the war, support for Ukraine, and emotional impact of the conflict.

BBC journalist Chris Mason joins the podcast from the campaign trail to discuss the final days of campaigning and parties' plans for the NHS and cost of living. They touch on covering the General Election campaign, key policy areas, and party positions. The episode also explores campaign activities of political leaders, healthcare policies, and voters' concerns, offering insights into the upcoming election landscape.

Chris Mason and Alex Forsyth analyze the leaders debate where Rishi Sunak, Keir Starmer, John Swinney, and Ed Davey faced a live audience. They discuss the atmosphere, entourages, spin room tactics, and allegations of betting on election date. Ed Davey's credibility challenges are highlighted, reflecting trust issues in politics. The episode provides insights into post-debate analysis and upcoming political events.

Laura Kuenssberg, Chris Mason, and Faisal Islam discuss the local election results, including Ben Houchen's victory in Tees Valley and Labour's wins in key councils. They analyze the Conservative party's mood post-election, Labour's strategic victories, and the impact of economic factors on voting patterns. The podcast also explores the Liberal Democrats' campaigning strategy in southern England and the influence of personal branding in local elections.

Laura Kuenssberg, Chris Mason, Alex Forsyth, Henry Zeffman, and Professor John Curtice discuss the local election results, highlighting Labour gains in various councils and winning the Blackpool South by-election. They analyze the impact on the Conservative party, potential leadership changes, and upcoming mayoral contests. The podcast delves into party performances, voter sentiment shifts, and strategic debates within political parties.