Chris Macksey

James Erving, Head of Sales Americas at Fathom, teams up with Chris Macksey, CEO of Prix Fixe Accounting, to explore the evolving role of advisory in accounting firms. Chris reveals how his firm exclusively provides advisory services for restaurants, using industry trends to guide decisions on menu pricing and expansion. They discuss the importance of transforming data into actionable insights, highlighting forecasting techniques and visual KPIs that cater to clients with low financial literacy, ensuring they truly understand their business performance.