Chris Lollini

In this conversation, Chris Lollini, a former engineer turned entrepreneur, reveals the secrets behind his successful white-label software business, Reputation Igniter. He explains how reselling existing software can save you from the heavy costs of development while still delivering recurring revenue. Chris shares his strategies for identifying customer pain points, simplifying messaging, and leveraging networking for lead generation. He also discusses pricing tactics and the importance of transparency, all while managing his operation with just 5-10 hours a week!