Chris Koch

Chris Koch, the founder and CEO of VO/D, delves into the fascinating world of building consumer brands in partnership with celebrities. He emphasizes a product-first approach, sharing insights on how 1Up Candy rapidly soared to $10M by engaging the right influencers. Koch discusses the challenges of aligning talent with market needs and the significance of solid consumer insights. He also details strategies for structuring partnerships and creating profitable, independent brands that stand the test of time in a crowded marketplace.