Chris Karger

Chris Karger, a Senior Consultant at Sales Playbook and expert in scaling sales teams, dives deep into the importance of referrals in modern sales strategies. He discusses how cultural differences affect communication styles and sales practices between the US and Europe. Karger also highlights the necessity of a structured approach to networking and mentorship, emphasizing the value of tailored outreach and building relationships. His insights on navigating these nuances are essential for anyone looking to excel in sales today.