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Chris Hopper
Co-founder and CEO of Aurora Solar, a solar design platform that has powered over 10 million solar projects. He shares his experience bootstrapping a climate tech unicorn.
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Dec 5, 2022
• 41min
How Aurora Solar found product-market fit: Chris Hopper on bootstrapping climate tech
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Chris Hopper, Co-founder and CEO of Aurora Solar, shares his journey from installing solar panels to leading a $4B climate tech unicorn. He discusses how Aurora identified and built a product around overlooked customer needs, emphasizing the importance of feedback from industry players. The conversation delves into their strategy for bootstrapping growth with small businesses and making a significant shift towards enterprise customers, showcasing the intricate balance between passion, resilience, and understanding customer workflows in the startup landscape.
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