Chris Greiner

In this discussion, Chris Greiner, CFO of Zeta Global and former IBM and Novalon executive, explores how AI can reshape finance into a strategic partner. He shares insights on identifying customer behaviors to drive automation, showcasing Zeta's transition towards data-driven workflows. Greiner emphasizes the transformative power of generative AI within finance, encouraging teams to adapt and innovate amidst economic challenges. With a focus on collaboration and customer insights, he highlights the importance of leveraging data for sustainable growth.