Chris Golec, Founder and CEO of Channel99, shares his remarkable journey from chemical engineering to Silicon Valley’s marketing tech landscape. He discusses the essential role of company culture in B2B success and the challenges of remote work. Golec dives into his pioneering work in AI-powered attribution, aiming to revolutionize marketing ROI predictions. He also reflects on turning marketing failures into growth opportunities and explores the future of Account-Based Marketing, emphasizing data-driven strategies and financial alignment for success.