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Chris Golec

Founder and CEO of Channel99, an AI-powered attribution platform for B2B marketers. His career spans from engineering and sales to building successful companies in the marketing technology space.

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Feb 11, 2025 • 59min

156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI

Chris Golec, Founder and CEO of Channel99, shares his remarkable journey from chemical engineering to Silicon Valley’s marketing tech landscape. He discusses the essential role of company culture in B2B success and the challenges of remote work. Golec dives into his pioneering work in AI-powered attribution, aiming to revolutionize marketing ROI predictions. He also reflects on turning marketing failures into growth opportunities and explores the future of Account-Based Marketing, emphasizing data-driven strategies and financial alignment for success.