Chris Goff

In this discussion, sales compensation expert Chris Goff, known as 'The Sales Comp Guy', shares insights from his deep background in sales operations and comp plan design. He highlights why trust issues arise around compensation plans, revealing insights into seller psychology. Chris advises on how salespeople can analyze their plans effectively, focusing on metrics like deal size and win rate. He also addresses common pitfalls leaders face when designing comp plans, emphasizing the crucial link between actions and rewards to enhance motivation.