Chris Gibbins

In this discussion, Chris Gibbins, a Chief Experience Officer with over 20 years in UX and experimentation, introduces the intriguing concept of an 'experimentation therapist.' He explains how this role helps organizations tackle challenges in experimentation and fosters a culture of creativity. Chris emphasizes the importance of identifying core problems over merely offering solutions and highlights the necessity of user observation in optimization. He also shares insights on the value of in-person networking in the experimentation community.