Chris Garcin, CEO of Pit Viper, shares the wild journey of transforming a quirky idea into a multi-million dollar sunglasses brand. It all began with a broken pair of military surplus shades during a ski trip. The discussion touches on their unconventional marketing tactics, cultivating authentic brand ambassadors, and maintaining a unique identity in a competitive market. Chris highlights the power of humor in their marketing, along with creative promotions that resonate with audiences, showing that sometimes a joke can truly pay off!
