Chris 'Drama' Pfaff

Chris Pfaff, better known as 'Drama,' is the founder of Young & Reckless apparel and a former star of MTV's Fantasy Factory. In this lively discussion, he shares insights on why staying on brand is crucial and how vulnerability can shape successful consumer connections. Drama reflects on his transformative journey after a brain injury and emphasizes the importance of having a big mission in business. He also reveals a key piece of advice for budding entrepreneurs: momentum matters more than they might think.

In Chapter Eighteen I'm honoured to invite Drama aka Chris Pfaff, founder of the internationally renowned Young & Reckless streetwear brand. After creating a fashion powerhouse with no prior business experience or a college education, I wanted to find out what drives him and the lessons he's learnt along the way. We discuss the struggles of being an entrepreneur, the pressures of being a reality tv star and his addiction to alcohol and Xanax. Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris 'Drama' Pfaff, co-founder of Young & Reckless, shares his journey from reality TV to entrepreneurship. He emphasizes the power of vulnerability and authenticity in branding, explaining how these qualities resonate with today's youth. The conversation touches on the importance of brand consistency and the impact of a strong mission on success. Drama also reveals how a brain injury shifted his perspective on business and personal resilience, encouraging entrepreneurs to embrace opportunities rather than wait for the perfect moment.