Chris Dornfeld

Chris Dornfeld, co-founder of Whistle and expert in sales compensation, shares insights on optimizing incentive programs through behavioral science. He highlights why traditional incentive budgets often fail, advocating for immediate, personalized rewards tied to specific activities. The discussion emphasizes the importance of combining individual and team-based incentives, using real-time feedback to boost motivation. Chris also explores how cash incentives remain effective, revolutionizing the way sales teams approach motivation and recognition.