Chris Cochran, Director of Marketing at Harcourts Auctions, brings his expertise to the table, breaking down the overlooked Four P's of Marketing: Product, Price, Place, and Promotion. He explains why agents often misuse 'marketing' and the dangers of solely focusing on one aspect. Discover how subtle promotional tweaks can transform listings and why understanding perceived value is crucial. Chris shares real-world examples that highlight the impact of strategic pricing and the importance of a holistic marketing approach in today’s competitive landscape.
