Chris Cochran
Director of Marketing at Harcourts Auctions and real estate marketer who discusses modern listing strategies, presentation, pricing, and how agents should compete in a digital-first market.
Best podcasts with Chris Cochran
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Sep 19, 2025 • 16min
The 3 P's That Are Destroying Real Estate Marketing
Chris Cochran, Director of Marketing at Harcourts Auctions, breaks down outdated real estate marketing tactics. He critiques the 'Put it on MLS, Put up a sign, Pray' mindset, highlighting why it fails in today's competitive market. Instead, he emphasizes a new framework: preparation, promotion, and pricing. With rising inventory, Cochran shares how top agents are redefining listings through strategic presentation and pricing to stand out. This insightful discussion provides actionable strategies for agents looking to enhance their approach and stay relevant.
Aug 15, 2025 • 25min
Real Estate Marketing 101: Price, Product, Place, Promotion Explained | Rethink Real Estate S4E61
Chris Cochran, Director of Marketing at Harcourts Auctions, brings his expertise to the table, breaking down the overlooked Four P's of Marketing: Product, Price, Place, and Promotion. He explains why agents often misuse 'marketing' and the dangers of solely focusing on one aspect. Discover how subtle promotional tweaks can transform listings and why understanding perceived value is crucial. Chris shares real-world examples that highlight the impact of strategic pricing and the importance of a holistic marketing approach in today’s competitive landscape.
