Chris Brogan

To make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.

Chris Brogan, a motivational speaker and author known for his expertise in entrepreneurship, dives into resilience in the face of setbacks and disappointments. He emphasizes that setbacks shouldn't derail your plans, encouraging a fact-based approach to challenges. By sharing personal experiences, Chris motivates listeners to see setbacks as growth opportunities. He also discusses the importance of recognizing negative narratives and how to transform them into actionable steps for maintaining motivation.