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Chris Brisson
CEO and co-founder of Salesmsg, a conversational two-way texting platform. He previously founded Call Loop and transitioned to Salesmsg to create a more innovative and impactful company.
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Jul 18, 2025
• 1h 5min
#153: Bootstrapper Killed His First Company to Scale Up Bigger - Chris Brisson
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Chris Brisson, CEO and co-founder of Salesmsg, shares his transformative journey from shutting down his first company to launching a successful SMS platform. He emphasizes the shift from one-way to conversational texting, enhancing customer engagement. Chris discusses the importance of reinvesting profits for growth without outside funding, navigating business transitions, and driving innovation. He delves into sustainable strategies for thriving in the SaaS industry, highlighting the benefits of SMS communication and strong partnerships, all while maintaining control and fostering a robust team dynamic.
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