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Chris Black
CEO of GridX with a background in consumer-facing software and product design; focuses on helping utilities become consumer product and data companies and led GridX’s acquisition of InnoWats.
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Oct 14, 2025
• 24min
Why utilities are consumer product companies now
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Chris Black, the CEO of GridX and an expert in consumer-product design, discusses the evolving landscape of utilities. He emphasizes the importance of creating user-friendly digital products and how utilities are shifting towards a consumer product mindset. Chris explains GridX's acquisition of InnoWatts and its potential to enhance rate design. He highlights the necessity for utilities to incorporate data analytics and marketing strategies, noting that customer experience will play a pivotal role in transforming the industry.
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