Chris Beresford-Hill

Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO, reveals the insider story behind the innovative CeraVe campaign featuring Michael Cera. He discusses how the initial pitch idea sparked from a casual conversation and the challenges of securing Cera’s participation. Chris also highlights the importance of irreverent humor and strategic influencer partnerships leading up to the Super Bowl. Throughout the conversation, he emphasizes creative integrity amidst brand requirements, showcasing how a well-executed prank can captivate audiences.