Chris Benetti

Chris Benetti, the founder of Smart Author Media and a guru on book funnels, shares his expertise on optimizing book sales through strategic paid advertising. He dives into the essentials of crafting compelling ads and effective sales pages for platforms like Facebook and Instagram. Benetti discusses the significance of upsells to boost profits and the challenges in marketing fiction versus nonfiction. He also highlights the impact of audience intent in attracting high-value clients, making this a must-listen for aspiring authors.