Chris Bellinger

Chris Bellinger, the first Chief Creative Officer of PepsiCo Foods, discusses his journey in reshaping creativity across various brands. He shares insights on balancing traditional marketing with modern platforms, including the excitement around Doritos' Super Bowl program. Chris emphasizes the shift from agency life to corporate, crafting a powerful internal team, and the critical role of data in creative processes. His leadership philosophy highlights the transformation from being a 'player' to a 'coach,' fostering innovation and collaboration in today's marketing landscape.