Chris Allen

Sustainability Leader and Head of Circular Business Development at Decathlon UK. Has 15 years of experience in Decathlon, spanning various retail management roles, and holds a degree in Sports Engineering.

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Nov 3, 2024 • 55min

144 Chris Allen of Decathlon: ever-evolving circular design

Chris Allen, Sustainability Leader at Decathlon UK, shares insights on circular design in the sporting goods industry. He reveals Decathlon's innovative initiatives like their repair programs and Second Life project, promoting sustainability. Allen discusses the shift towards durable and repairable products, driven by consumer interest in secondhand options. He emphasizes the importance of collaboration and data in transforming waste into resources. With a focus on accessible eco-conscious practices, Decathlon leads the way in fostering a circular economy.

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