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Chloe DeWinter
Co-founder of Nala, an Australian intimates brand focused on inclusive sizing and comfortable design, who led product vision and marketing initiatives that helped scale the business rapidly.
Best podcasts with Chloe DeWinter
Ranked by the Snipd community
Jan 8, 2026
• 50min
621: We Bet $200K on Bras Before Making a Single Sale — Sold 400,000 in 2 Years | Nala
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Chloe DeWinter and Phillip DeWinter, co-founders of Nala, an inclusive intimates brand, share their journey from investing $200K before their first sale to selling 400,000 pieces in just two years. They reveal how they validated their product idea with just 250 surveys and executed a viral guerrilla marketing stunt. The duo discusses the complexities of bra design, their impressive 70% repeat purchase rate, and how they navigated TikTok bans while fostering inclusivity in their products. Their bold decisions and unconventional strategies provide valuable insights for aspiring founders.
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