Chip Humitz, Marketing and Strategy Director at Lunar North, brings over 25 years of experience in branding, while Scott Waraniak, Executive Producer and Partner, specializes in motion design. They explore the vital role of branding in logistics, emphasizing differentiation in a commodity-driven market. They share insights on emotional consumer behavior, exemplified by success stories like Yeti and Halo Top. The duo discusses how compelling branding can enhance pricing power and strengthen market presence, advocating for a cohesive brand narrative that engages customers.
