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Chip Humitz

Marketing and Strategy Director at Lunar North, a design studio specializing in motion-first branding. Has over 25 years of experience in marketing and brand strategy for B2B and B2C companies.

Best podcasts with Chip Humitz

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Aug 21, 2024 • 58min

Gaining Pricing Power in Logistics with Chip Humitz & Scott Waraniak

Chip Humitz, Marketing and Strategy Director at Lunar North, brings over 25 years of experience in branding, while Scott Waraniak, Executive Producer and Partner, specializes in motion design. They explore the vital role of branding in logistics, emphasizing differentiation in a commodity-driven market. They share insights on emotional consumer behavior, exemplified by success stories like Yeti and Halo Top. The duo discusses how compelling branding can enhance pricing power and strengthen market presence, advocating for a cohesive brand narrative that engages customers.