Chip Chomyn, an expert in market research and product innovation, dives into the pivotal role of continuous market research in product development. He shares insights on the 'double diamond' approach and effective research methods, contrasting qualitative interviews with quantitative surveys. The conversation covers the importance of understanding customer needs, aligning product development with true consumer values, and devising smart pricing strategies. Chip emphasizes that market research should be viewed as an ongoing process essential for innovation.