Chip Bell
Author of 'Inside Your Customer’s Imagination: 5 Secrets for Creating Breakthrough Products, Services, and Solutions'
Best podcasts with Chip Bell
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Aug 10, 2023 • 23min
The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership
Chip Bell, author of 'Inside Your Customer's Imagination', discusses how co-creation partnerships with customers drive innovation. They emphasize building trust through honesty and reliability. They also touch on daredevil learning, embracing mistakes, the role of AI in customer service, and the importance of human elements in building relationships.
