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Cheryl Oates

Was the executive director of communications and planning for former Alberta premier Rachel Notley. She’s principal at GT Executive Advisors and is the co-host of The Discourse podcast.

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Apr 23, 2025 • 42min

Ep. 145: Behind the scenes on the last days of a campaign

Laura D'Angelo, a seasoned Liberal strategist, Melanie Paradis, former communications director for the Conservatives, and Cheryl Oates, ex-communications chief for Alberta's Rachel Notley, dive into the chaotic final days of a political campaign. They discuss the rush of creating impactful ads, balancing data with messaging, and the essential strategies for maximizing voter turnout. Personal stories reveal the tensions of election day logistics and the emotional stakes involved, underscoring the necessity of preparation for any outcome.