Cherif Habib

Cherif Habib, Co-founder and CEO of Dialogue, transformed the telemedicine landscape in Canada by crafting a new market for virtual healthcare. He discusses the challenges and rewards of creating a new market versus selling in existing ones. Cherif shares his journey of initially engaging skeptical companies and highlights the importance of focusing on quality service to build trust. He also emphasizes employee engagement and strategic B2B contracts as vital elements for startup success, showcasing key milestones that solidified Dialogue's place in the industry.