Cherian Koshy
Fundraising leader and behavioral science practitioner with nearly 30 years of experience researching donor decision-making; author of NeuroGiving and an expert on generosity, storytelling, and trust in fundraising.
Best podcasts with Cherian Koshy
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Dec 9, 2025 • 35min
273 - Behavioral Science for Better Donor Conversations with Cherian Koshy
Cherian Koshy is a seasoned fundraising leader and behavioral science practitioner with nearly 30 years of experience. He dives into how donors make quick decisions and the neuroscience behind their generosity. Koshy reveals how the right words can create trust, while poorly chosen phrases may shut conversations down. He emphasizes the importance of aligning donor identities with causes over merely pursuing wealth, and warns against the pitfalls of urgency in fundraising. Discover how storytelling and intentional practices can foster better donor engagement.
Dec 2, 2025 • 39min
EP 67: Using Neuroscience to Strengthen Donor Relationships with Cherian Koshy
Cherian Koshy, VP at Kindsight and author of NeuroGiving, dives deep into the psychology behind donor behaviors. He explains how giving reflects one’s identity and warns against common misconceptions in fundraising. Cherian illustrates the importance of simplifying the donation process, highlighting how friction can deter generosity. He emphasizes storytelling and personal connections over statistics, and discusses how AI can enhance donor engagement while maintaining ethical standards. For anyone involved in fundraising, his insights are a game changer!
