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Charlotte O’Neill
Managing Director of Manchester City Women. She oversees the club's operations, from marketing and commercial partnerships to the football side.
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Apr 29, 2025
• 58min
Charlotte O’Neill, Manchester City Women Managing Director, ‘Why Is Women’s Football Expected To Be Profitable When Men’s Football Isn’t!?’
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Charlotte O’Neill, Managing Director of Manchester City Women, oversees the club’s rise in women’s football. She discusses leveraging the men's team's credibility while carving out a distinct identity for the women's squad. O’Neill highlights the financial challenges in women’s football, including wage disparities and sustainable investment. The conversation also touches on the evolution of commercial partnerships and the importance of creating engaging matchday experiences to attract diverse audiences. She envisions a bright future for the team as they aim for consistent championships.
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