Charlotte Maines

In a lively discussion, Charlotte Maines, the Head of Device Advertising for Fire TV at Amazon, reveals the power of Fire TV's 300 million devices for brands targeting logged-in customers. She discusses the six-minute window where brands can capture viewer interest and how advertising has evolved from simple tune-ins to engaging full-funnel campaigns. Charlotte introduces Alexa Plus, an AI-driven assistant enhancing voice interactions, and explores innovative shoppable TV experiences that seamlessly integrate commerce with viewing, showcasing the future of advertising.