Charlotte Liebling, founder of Love Before, a sustainable soft toy adoption agency, shares her journey of transforming discarded stuffed animals into treasures. She highlights the emotional value these toys hold and how her innovative branding and local marketing strategies have led to over 10,000 adoptions. Charlotte discusses the challenges of balancing a full-time job with her side hustle, the power of storytelling in retail partnerships, and creative zero-cost marketing techniques. Her mission blends charitable goals with sustainability, aiming for a future where every stuffed animal finds a loving home.
