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Charlie Sussford
Music-video and commercial director who has worked with major artists such as Billie Eilish, Stormzy, and Lewis Capaldi, discussing production, budgets and the changing role of videos.
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21 snips
Dec 2, 2025
• 17min
Is it the end of the music video?
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Charlie Sussford, a renowned music-video director, discusses how TikTok has transformed video formats and success metrics. Samira Leitmannstetter from Warner Music emphasizes the integration of visual content in marketing strategies amid changing production budgets. Amanda Klein offers insights on MTV's decline and how viewing habits have shifted. Meanwhile, Yunhong Kim highlights K-pop's emphasis on storytelling and high production values. Together, they explore the evolution of music videos in the digital age and their impact on artist engagement.
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