Charlie Sloth, a renowned DJ and music entrepreneur famed for his Fire in the Booth platform, discusses the importance of integrity in building a global brand. He shares how staying true to one's values shapes reputation and influences decision-making. Charlie dives into the philosophy of maintaining high content standards and reveals the tough choices behind creating quality art. His insights underscore the balance between authenticity and brand integrity, revealing how these elements are crucial for long-term success in the music industry.

Charlie Sloth is a radio presenter on Apple Music One, and previously on Radio One. The creator of “Fire in the Booth”, he is known as a adept and visionary patron of new artists worldwide. Appearing on Sloth's show is the moment many rappers and musical artists ‘make it’. Charlie wouldn’t have it any other way.As he reveals in this episode, he has never deviated from his dream of bringing new talent to the fore. Even when he was living in a shed as a single father with a young son, he knew where he wanted to end up. That perseverance got him through the difficult moments, when nothing else would. In this conversation Charlie opens up about the need to hold yourself to high standards, because the only feedback that’s actually going to take you to the next level is the feedback you give yourself. In a raw, honest and Frank exchange, Charlie shares his lessons that he’s picked up from a lifetime of hustling, from being a street artist to founding one of the worlds most successful vodka brands - Charlie is never someone to do things by halves. Charlie:Instagram - http://bit.ly/3u2YD8nTwitter - http://bit.ly/3gDhLqnFollow me:https://beacons.ai/diaryofaceo Learn more about your ad choices. Visit megaphone.fm/adchoices