Charlie Neiman
Head of sports partnerships at Amazon responsible for negotiating major sports rights and overseeing Prime Video sports strategy, production and AI-driven broadcast innovations.
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Sep 21, 2025 • 43min
The Prime Play for Sports Rights
Charlie Neiman, Amazon's head of sports partnerships, shares insights on the company's groundbreaking deal with Augusta National to stream the Masters. He discusses Amazon's strategies for acquiring top-tier sports rights, including the NFL and NBA. Charlie reveals the innovative use of AI in broadcasts, from predictive features to customized feeds that enhance viewer experience. Tune in for an inside look at how Amazon is reshaping the sports landscape with technology and creative storytelling!
