In this conversation, Charlie Habegger, a seasoned coffee buyer and expert from Royal Coffee, redefines the cupping process in coffee evaluation. He challenges traditional norms, advocating for a more relaxed and exploratory approach that enhances sensory experiences. Discussion includes the evolution of cupping standards, the impact of fatigue on tasting, and the significance of flexibility in understanding diverse coffee profiles. Charlie also shares personal anecdotes and insights on creative evaluation methods, emphasizing connection and growth within the coffee community.