Charlie Clark

Founder of Minty Digital, a boutique SEO agency focused on travel and lifestyle brands, with experience building and productizing profitable mid-market retainers and adapting SEO services for AI-driven search changes.

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Dec 14, 2025 • 23min

Why the Most Profitable Clients Aren't Always the Biggest. Selling Smarter with Charlie Clark | Ep #862

Charlie Clark, founder of Minty Digital, shares insights from his boutique SEO agency specializing in travel and lifestyle brands. He reveals why focusing on smaller mid-market clients has proven more profitable than chasing enterprise accounts. Charlie discusses the importance of transparent pricing, internal efficiency systems, and the psychological advantages of low-risk initial offers to build trust and encourage larger engagements. He also touches on the impact of AI in SEO, emphasizing the need for data-driven strategies to navigate the hype.

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