Charli

Charli reflects on her 7-year journey at her workplace, discussing the importance of difficult conversations for job clarity. Femke shares struggles when transitioning roles and values relationships within a company. They talk about 'golden handcuffs', recognizing signs for job change, and taking the first steps towards new opportunities.

Charli, a recent promotee, shares her personal journey and insights into professional growth. She stresses the importance of taking ownership of your career and proactively seeking feedback. Femke dives into her own promotion experiences, discussing the challenges of unmet expectations. Together, they explore strategic tactics for approaching promotions, when to bring them up, and utilizing tools like promotion matrices. Their candid conversation offers invaluable advice on self-advocacy and navigating the tricky waters of performance discussions.

Femke and Charli explore personal branding, discussing strategic planning, controlling perceptions, and objectives it can help achieve. They highlight its importance for designers, evolving personal brands, and managing discrepancies. The conversation covers authenticity, leveraging strengths, and navigating social media impact on personal branding. Anecdotes on freelancing, unexpected recognition, and aligning personal brand with offerings are shared, emphasizing reputation building and self-expression within organizations.

Charli, a creative director at Convert Kit, dives into the thrilling rebranding journey of the company. She reveals why they opted for a public rebranding instead of a grand launch, addressing challenges and surprising hurdles along the way. Charli discusses the essential roles that keep the team motivated and how community feedback is crucial for success. The conversation touches on how the rebrand is poised to affect their product and the intriguing connection between rebranding and burnout.

Guests Charli and Femke share their experiences with burnout in creative professions. They discuss signs of burnout, recovering by dropping side projects, and importance of diversifying daily activities. Topics include impact on career choices, defining healthy balance, and avoiding over-investment in work. Personal hobbies are also explored as a means of leisure versus monetization.