Justin Michael, the founder of the Justin Michael Method and co-author of The Cold Call Algo, and Charles Needham, founding Account Executive at TitanX and co-author of the same book, challenge the notion that cold calling is dead. They discuss the importance of innovative approaches, such as using permission-based openers and AI tools for targeted outreach, to enhance engagement. The duo emphasizes adapting sales methods, mastering the art of conversation, and leveraging technology to strengthen relationships while keeping human interaction at the forefront.
