In this conversation, Charles Hambro, CEO of GEEIQ, and Matt Edelman, President of Super League, unpack the evolution of brand activations in the gaming space. They discuss the strategic shift towards user-generated content, revealing how brands engage with audiences on platforms like Roblox and Fortnite. The duo shares exciting insights into the effectiveness of playable ads and the significant ROI they bring. They also highlight the importance of adapting marketing strategies to capture the attention of Gen Z and Gen Alpha, turning gaming into a powerhouse for brand loyalty.
